In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society.
There are three prime areas that you must identify when it comes to developing your marketing strategy. They include:
* Target Market
* Purchasing Target
* Communications Target
It's not enough to be familiar with these terms, you must understand how these components work together.
Your target market is who you aim your marketing efforts to. This is the group that you want to sell your products or services to. They have an interest in what it is that you have to offer. Your target market can be broken down into segments that can include demographics, psychographics, income levels, and age levels.
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